It’s called the Breakaway Bundle. Why the name? I think we liked the sound. But it does make me think of a running back breaking away from his tacklers to run open field all the way to the end zone.
(Note to people who don’t follow American football: never mind the above image. Just think good thoughts.)
And the name has—at least for me—an undertone of something about the future, breaking away into the future with the next generation of Internet apps.