inessential by Brent Simmons

Super-quick guide to Macworld Expo

The Expo and trade show is during the day. Walk the floor. Pay special attention to the smaller companies — that’s where you’ll usually find the most interesting things. I tend to avoid any exhibit with a big video screen, and that’s served me well.

In the evening is when you get more of a chance to meet people and talk. It’s easy to find out where to be:

  1. Consult the Hess Memorial party list.

  2. If you’re an indie developer, be at the Chaat Café 6 pm Thursday.

  3. Follow Mac developers and journalists on Twitter — they usually make themselves pretty easy to find. (And you’ll often find that a bunch of them are at the same place.) (They’re very needy people. It’s sad, really. At that hour what they usually need is a beer.)

  4. Trust your iPhone Map program. Search works.

Also, as always, drink plenty of water, remember to eat and sleep, and see some of San Francisco if you’re new to the city. And, for the sake of all that’s good and right in the world, do not engage Kevin Ballard in conversation.