inessential by Brent Simmons

Frank Luntz

I don’t understand Frank Luntz. He’s clearly gifted. He’s excellent with words.

And yet those gifts don’t come with love or even respect for language — instead, language is debased, used as a tool for power and nothing else. That is the opposite of what language is supposed to be.

How is it that some people take Orwell’s warning about Newspeak as a blueprint? It’s not a rhetorical question. I don’t know how.