inessential by Brent Simmons

Insanely Hard

George Saines writes about how hard it is to make a “kick-ass iPhone app.”

The app market is cruel, even moreso for the need to do a Hollywood launch. Because nobody has solved the discoverability problem in the app store, you need to launch big and magically figure out exactly what users want ahead of time.

Good read. Via @globalmoxie, who you should be following.

(The app market is cruel, but that’s part of why we love it.)