On the Design of Vesper
Dave Wiskus wrote it up.
If you’re really good at what you do, it looks easy. But easy is tough to sell to clients, so we designers develop bad habits in order to make our work look impressive. Early on with Vesper, we realized that the existing design was okay, but felt cheap, like it was built using the same visual tricks everyone uses to make something look designed. As it happened, we were all heavily addicted to Letterpress, and we wondered aloud if that visual style might be where the puck was headed.