SettleApp

I helped Ondřej with some of the wording on the home page for SettleApp.

Some advice for developers in general, off the top of my head:

• Use words that humans use. (No “algorithms.”)

• Use verbs. Verbs are vivid. Verbs trigger people’s imaginations — they picture themselves using the app.

• Use curly quotes.

• Don’t use comma splices.

• Don’t talk about how you rewrote any part of your app. Nobody cares.

• Don’t talk about how it’s native or about how it’s ready for the latest version of the OS. These things are assumed.

• Don’t be repetitive.

• Simplify.

• Cut, cut, cut, cut, cut, cut.

• Cut.