inessential by Brent Simmons


I helped Ondřej with some of the wording on the home page for SettleApp.

Some advice for developers in general, off the top of my head:

  • Use words that humans use. (No “algorithms.”)

  • Use verbs. Verbs are vivid. Verbs trigger people’s imaginations — they picture themselves using the app.

  • Use curly quotes.

  • Don’t use comma splices.

  • Don’t talk about how you rewrote any part of your app. Nobody cares.

  • Don’t talk about how it’s native or about how it’s ready for the latest version of the OS. These things are assumed.

  • Don’t be repetitive.

  • Simplify.

  • Cut, cut, cut, cut, cut, cut.

  • Cut.