An NBC executive says that Twitter isn’t bringing higher ratings to its TV shows.

I hope this experiment ends. I can’t stand when TV news shows show Twitter messages. I can’t ignore them, because they’re words that appear on screen, and I have absolutely no defense against that.

They’ve never done anything but annoy me — they don’t contribute in any way.

Also: if Twitter does deliver higher ratings, then every TV show will figure out how to use Twitter. Can they all have higher ratings? Maybe if we all watch more television.

28 Apr 2014