An NBC executive says that Twitter isn’t bringing higher ratings to its TV shows.
I hope this experiment ends. I can’t stand when TV news shows show Twitter messages. I can’t ignore them, because they’re words that appear on screen, and I have absolutely no defense against that.
They’ve never done anything but annoy me — they don’t contribute in any way.
Also: if Twitter does deliver higher ratings, then every TV show will figure out how to use Twitter. Can they all have higher ratings? Maybe if we all watch more television.