inessential by Brent Simmons

Mark on Design

Mark Kawano, writing for, The Biggest Lesson I Learned as an Apple Designer:

Waiting to launch a product until its “magical” moment goes against the concept of MVP, or minimum viable product, which has become so trendy in business over the last few years…

…entrepreneurs need to be very careful in their interpretation of what a minimum viable product actually is. If you’re launching something in a space where there are a lot of people trying to do something similar to you — for example, with a consumer product — then the bar for MVP should be ridiculously high.