We didn’t want to just reach out to our existing audience; we wanted to introduce the joys and benefits of outlining to a much larger audience. We decided that meant two things: we needed to make the app much simpler, and we needed to make it much more affordable.
It’s in public preview now. You can check it out.
I’ve been the junior developer on the OmniOutliner team for a couple years, and it’s a joy to work on an app that I’ve loved for years as a user. We’re not finished yet with this release, but I’m very happy with how it’s turning out.
PS I like that Ken mentions MORE in the blog post:
We shipped the first beta of OmniOutliner while Mac OS X was still in beta, and doing so introduced us to a passionate community of outliners who had been using great outlining tools like MORE for over a decade.
MORE was by Living Videotext, which was Dave Winer’s company. Later I went to work at Dave’s company UserLand Software, which also included an outliner in its app Frontier, which I worked on. So there is a sort-of family tree connection from OmniOutliner back to MORE.