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    <title>inessential.com</title>
    <link>http://inessential.com/</link>
    <description>Brent Simmons’s weblog.</description>
    <item>
      <title>Wiskus on Design</title>
      <link>http://inessential.com/2012/05/24/wiskus_on_design</link>
      <description>&lt;p&gt;I enjoyed the &lt;a href=&quot;http://thenextweb.com/video/2012/05/06/why-design-isnt-just-the-responsibility-of-designers-video/&quot;&gt;video of Dave’s talk&lt;/a&gt; from The Next Web Conference.&lt;/p&gt;</description>
      <pubDate>Thu, 24 May 2012 13:40:20 -0700</pubDate>
      <guid>http://inessential.com/2012/05/24/wiskus_on_design</guid>
      <dc:date>2012-05-24T13:40:20-07:00</dc:date>
    </item>
    <item>
      <title>Old Fart Nick</title>
      <link>http://inessential.com/2012/05/24/old_fart_nick</link>
      <description>&lt;p&gt;NickB: &lt;a href=&quot;http://nick.typepad.com/blog/2012/05/old-farts-know-how-to-code.html&quot;&gt;Old Farts Know How to Code&lt;/a&gt;.&lt;/p&gt;

&lt;p&gt;One thing I love about my company of six people: three are over 40, and the youngest is 30. (Nick is the oldest by about 10 months.)&lt;/p&gt;

&lt;p&gt;I prefer working with software veterans — they have more and better scars and lessons learned from those scars.&lt;/p&gt;

&lt;p&gt;(Metaphor switch alert.) Have you ever drawn with charcoal? You know how you use your fingers to smudge the lines to get things to look good?&lt;/p&gt;

&lt;p&gt;New developers are those crisp and clean lines. Veteran developers have been smudged just right.&lt;/p&gt;</description>
      <pubDate>Thu, 24 May 2012 12:51:54 -0700</pubDate>
      <guid>http://inessential.com/2012/05/24/old_fart_nick</guid>
      <dc:date>2012-05-24T12:51:54-07:00</dc:date>
    </item>
    <item>
      <title>Guy on Apple</title>
      <link>http://inessential.com/2012/05/24/guy_on_apple</link>
      <description>&lt;p&gt;&lt;a href=&quot;http://kickingbear.com/blog/archives/305&quot;&gt;Guy English&lt;/a&gt;:&lt;/p&gt;

&lt;blockquote&gt;&lt;p&gt;It’s fun to pick on the idiots, and we do tune in for the affirmation that engenders, but that’s not insight. It’s a tag team wedgie patrol.&lt;/p&gt;&lt;/blockquote&gt;

&lt;p&gt;Guy writes up the three things that should trouble Apple.&lt;/p&gt;</description>
      <pubDate>Thu, 24 May 2012 11:09:44 -0700</pubDate>
      <guid>http://inessential.com/2012/05/24/guy_on_apple</guid>
      <dc:date>2012-05-24T11:09:44-07:00</dc:date>
    </item>
    <item>
      <title>Big Pages</title>
      <link>http://inessential.com/2012/05/24/big_pages</link>
      <description>&lt;p&gt;Joshua Bixby on GigaOM: &lt;a href=&quot;http://gigaom.com/2012/05/23/the-growing-epidemic-of-page-bloat/&quot;&gt;The growing epidemic of page bloat&lt;/a&gt;:&lt;/p&gt;

&lt;blockquote&gt;&lt;p&gt;There’s a huge body of research that shows that when people visit slow sites, they spend less, view fewer pages, click fewer ads, and spend less time on site.&lt;/p&gt;&lt;/blockquote&gt;

&lt;p&gt;The average page has grown to 1MB.&lt;/p&gt;</description>
      <pubDate>Thu, 24 May 2012 01:11:50 -0700</pubDate>
      <guid>http://inessential.com/2012/05/24/big_pages</guid>
      <dc:date>2012-05-24T01:11:50-07:00</dc:date>
    </item>
    <item>
      <title>Michael Wolff on Facebook</title>
      <link>http://inessential.com/2012/05/23/michael_wolff_on_facebook</link>
      <description>&lt;p&gt;&lt;a href=&quot;http://www.technologyreview.com/web/40437/?p1=A3&quot;&gt;The Facebook Fallacy&lt;/a&gt;:&lt;/p&gt;

&lt;blockquote&gt;&lt;p&gt;The growth of its user base and its ever-expanding page views means an almost infinite inventory to sell. But the expanding supply, together with an equivocal demand, means ever-lowering costs. The math is sickeningly inevitable. Absent an earth-shaking idea, Facebook will look forward to slowing or declining growth in a tapped-out market, and ever-falling ad rates, both on the Web and (especially) in mobile. Facebook isn’t Google; it’s Yahoo or AOL.&lt;/p&gt;&lt;/blockquote&gt;

&lt;p&gt;Also see Doc Searls: &lt;a href=&quot;http://blogs.law.harvard.edu/doc/2012/05/23/after-facebook-fails/&quot;&gt;After Facebook Fails&lt;/a&gt;:&lt;/p&gt;

&lt;blockquote&gt;&lt;p&gt;But totally personalized advertising is icky and oxymoronic. And, after half a decade or more at the business of making maximally-personalized ads, the main result is what Michael calls “the desultory ticky-tacky kind that litters the right side of people’s Facebook profiles.”&lt;/p&gt;&lt;/blockquote&gt;</description>
      <pubDate>Wed, 23 May 2012 23:43:50 -0700</pubDate>
      <guid>http://inessential.com/2012/05/23/michael_wolff_on_facebook</guid>
      <dc:date>2012-05-23T23:43:50-07:00</dc:date>
    </item>
    <item>
      <title>new</title>
      <link>http://inessential.com/2012/05/23/new</link>
      <description>&lt;p&gt;I’ve been a Cocoa developer for ten years. (Less than some, but more than most.) And whenever I see &lt;code&gt;new&lt;/code&gt; in someone’s code, I assume they’re new to Objective-C, that they’ve just gotten here from Java or C++.&lt;/p&gt;

&lt;p&gt;But now, because of ARC, I’ve started using &lt;code&gt;new&lt;/code&gt; as a replacement for &lt;code&gt;alloc/init&lt;/code&gt;, just because it’s more compact.&lt;/p&gt;

&lt;p&gt;In other words, I’ll type &lt;code&gt;[NSCache new]&lt;/code&gt; instead of &lt;code&gt;[[NSCache alloc] init]&lt;/code&gt;.&lt;/p&gt;

&lt;p&gt;Total surprise to me.&lt;/p&gt;</description>
      <pubDate>Wed, 23 May 2012 15:48:13 -0700</pubDate>
      <guid>http://inessential.com/2012/05/23/new</guid>
      <dc:date>2012-05-23T15:48:13-07:00</dc:date>
    </item>
    <item>
      <title>Simpler WordPress</title>
      <link>http://inessential.com/2012/05/23/simpler_wordpress</link>
      <description>&lt;p&gt;&lt;a href=&quot;http://ma.tt/2012/05/simpler/&quot;&gt;Matt Mullenweg&lt;/a&gt;:&lt;/p&gt;

&lt;blockquote&gt;&lt;p&gt;As John Borthwick put beautifully today, “A tablet is an incredible device that you can put in front of babies or 95-year-olds and they know how to use it.” How we democratize publishing on that sort of platform will not and should not work like WordPress’ current dashboard does. It’s not a matter of a responsive stylesheet or incremental UX improvements, it’s re-imagining and radically simplifying what we currently do, thinking outside the box of wp-admin.&lt;/p&gt;&lt;/blockquote&gt;</description>
      <pubDate>Wed, 23 May 2012 14:52:21 -0700</pubDate>
      <guid>http://inessential.com/2012/05/23/simpler_wordpress</guid>
      <dc:date>2012-05-23T14:52:21-07:00</dc:date>
    </item>
    <item>
      <title>AppleScript and FastScripts to the Rescue</title>
      <link>http://inessential.com/2012/05/22/applescript_and_fastscripts_to_the_rescu</link>
      <description>&lt;p&gt;I wrote about a &lt;a href=&quot;http://inessential.com/2012/05/22/hiding_the_last_app&quot;&gt;thing that bugged me&lt;/a&gt; — and Daniel Jalkut &lt;a href=&quot;https://gist.github.com/2773193&quot;&gt;wrote an AppleScript&lt;/a&gt; that solved the problem for me.&lt;/p&gt;

&lt;p&gt;I put the script into &lt;a href=&quot;http://www.red-sweater.com/fastscripts/&quot;&gt;FastScripts&lt;/a&gt; (Daniel’s product, which I use every day) and gave the script a cmd-H keystroke — and it works. Problem solved!&lt;/p&gt;</description>
      <pubDate>Tue, 22 May 2012 21:09:37 -0700</pubDate>
      <guid>http://inessential.com/2012/05/22/applescript_and_fastscripts_to_the_rescu</guid>
      <dc:date>2012-05-22T21:09:37-07:00</dc:date>
    </item>
    <item>
      <title>Nick on Android Fragmentation</title>
      <link>http://inessential.com/2012/05/22/nick_on_android_fragmentation</link>
      <description>&lt;p&gt;&lt;a href=&quot;http://nick.typepad.com/blog/2012/05/androids-overblown-fragmentation-problem.html&quot;&gt;Nick Bradbury&lt;/a&gt;:&lt;/p&gt;

&lt;blockquote&gt;&lt;p&gt;Android’s “fragmentation” problem is miniscule. It’s overstated in the tech press because it generates traffic.&lt;/p&gt;&lt;/blockquote&gt;

&lt;p&gt;Have I linked to Nick enough recently? You should subscribe to his feed.&lt;/p&gt;</description>
      <pubDate>Tue, 22 May 2012 14:06:06 -0700</pubDate>
      <guid>http://inessential.com/2012/05/22/nick_on_android_fragmentation</guid>
      <dc:date>2012-05-22T14:06:06-07:00</dc:date>
    </item>
    <item>
      <title>Hiding the Last App</title>
      <link>http://inessential.com/2012/05/22/hiding_the_last_app</link>
      <description>&lt;p&gt;A long time ago — in the system 7 or 8 days, I’m sure — you could do this sequence in app…&lt;/p&gt;

&lt;ol&gt;
&lt;li&gt;&lt;p&gt;Hide Others.&lt;/p&gt;&lt;/li&gt;
&lt;li&gt;&lt;p&gt;Do some things in that app.&lt;/p&gt;&lt;/li&gt;
&lt;li&gt;&lt;p&gt;Hide [app-name].&lt;/p&gt;&lt;/li&gt;
&lt;/ol&gt;


&lt;p&gt;…and end up in the Finder, with all other apps hidden.&lt;/p&gt;

&lt;p&gt;It hasn’t worked this way for ten years or so. But I still hit cmd-H many times a day expecting to end up in the Finder. Instead nothing happens. (The Hide command is disabled in this situation.)&lt;/p&gt;

&lt;p&gt;It made sense to me because the Finder feels like it’s behind everything else. It feels like it’s the computer itself.&lt;/p&gt;

&lt;p&gt;So now I get frustrated — many times a day — and option-click on the desktop. (I’m not a frequent cmd-tabber, though I realize that would get me out of using the mouse in this situation.)&lt;/p&gt;</description>
      <pubDate>Tue, 22 May 2012 13:45:33 -0700</pubDate>
      <guid>http://inessential.com/2012/05/22/hiding_the_last_app</guid>
      <dc:date>2012-05-22T13:45:33-07:00</dc:date>
    </item>
    <item>
      <title>Let’s Sing!</title>
      <link>http://inessential.com/2012/05/22/lets_sing_</link>
      <description>&lt;p&gt;&lt;a href=&quot;http://itunes.apple.com/us/app/lets-sing!/id519518278?mt=8&quot;&gt;Let’s Sing!&lt;/a&gt; and &lt;a href=&quot;http://itunes.apple.com/us/app/lets-sing!-free/id527086095?mt=8&quot;&gt;Let’s Sing! Free&lt;/a&gt; are like karaoke Draw Something. The apps are by Lex Friedman and Marco Tabini.&lt;/p&gt;</description>
      <pubDate>Tue, 22 May 2012 13:36:34 -0700</pubDate>
      <guid>http://inessential.com/2012/05/22/lets_sing_</guid>
      <dc:date>2012-05-22T13:36:34-07:00</dc:date>
    </item>
    <item>
      <title>Apple Artifact from a Forgotten World: It Shipped!</title>
      <link>http://inessential.com/2012/05/21/apple_artifact_from_a_forgotten_world_i</link>
      <description>&lt;p&gt;Found in my closet. (Click thumbnail for full version.)&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://inessential.com/images/spotlight_plaque.png&quot;&gt;&lt;img src=&quot;http://inessential.com/images/spotlight_plaque_thumb.png&quot; alt=&quot;thumbnail of plaque from Apple&quot; height=&quot;273&quot; width=&quot;286&quot; /&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;Here’s the explanation:&lt;/p&gt;

&lt;p&gt;In 1995 I went indie. My company was called World Wide Power &amp;amp; Light. (Another company already  had a similar name, so we renamed the company to Ranchero Software later in 1996. In those days all the cool domain names ended with a vowel: Tango, Marimba, etc.)&lt;/p&gt;

&lt;p&gt;Our first main product was a search engine CGI for Macs running WebSTAR (originally &lt;a href=&quot;http://en.wikipedia.org/wiki/MacHTTP&quot;&gt;MacHTTP&lt;/a&gt;). It glued together &lt;a href=&quot;http://frontiernews.wordpress.com/&quot;&gt;Frontier&lt;/a&gt; and &lt;a href=&quot;http://www.filemaker.com/&quot;&gt;Filemaker Pro&lt;/a&gt; to index files on the hard drive and make them searchable.&lt;/p&gt;

&lt;p&gt;The price was $99 and we sold 9 copies.&lt;/p&gt;

&lt;p&gt;The plaque is from Apple and signed by &lt;a href=&quot;http://en.wikipedia.org/wiki/Heidi_Roizen&quot;&gt;Heidi Roizen&lt;/a&gt; (formerly of &lt;a href=&quot;http://en.wikipedia.org/wiki/T/Maker&quot;&gt;T/Maker&lt;/a&gt;; then VP of Apple Developer Relations). I’ve never seen any other plaques like this, so I don’t know how many they gave out.&lt;/p&gt;

&lt;p&gt;But I was brand-new to all this, and I loved it.&lt;/p&gt;

&lt;p&gt;(It looks like our &lt;a href=&quot;http://web.archive.org/web/19991021212201/http://www.ranchero.com/spotlight/&quot;&gt;product page&lt;/a&gt; is still on the Wayback Machine.)&lt;/p&gt;

&lt;p&gt;Update 4:05 pm: Yes, our search engine was called Spotlight. This was long before there was a Spotlight feature on Macs.&lt;/p&gt;</description>
      <pubDate>Mon, 21 May 2012 16:02:39 -0700</pubDate>
      <guid>http://inessential.com/2012/05/21/apple_artifact_from_a_forgotten_world_i</guid>
      <dc:date>2012-05-21T16:02:39-07:00</dc:date>
    </item>
    <item>
      <title>Mule App</title>
      <link>http://inessential.com/2012/05/19/mule_app</link>
      <description>&lt;p&gt;Earlier today I downloaded the &lt;a href=&quot;http://itunes.apple.com/us/app/mule-radio/id526234693?mt=8&quot;&gt;Mule Radio Syndicate iPhone app&lt;/a&gt;. Good podcasts. Made by Black Pixel. All good.&lt;/p&gt;</description>
      <pubDate>Sat, 19 May 2012 13:37:09 -0700</pubDate>
      <guid>http://inessential.com/2012/05/19/mule_app</guid>
      <dc:date>2012-05-19T13:37:09-07:00</dc:date>
    </item>
    <item>
      <title>Bradbury on Shoe Farts</title>
      <link>http://inessential.com/2012/05/19/bradbury_on_shoe_farts</link>
      <description>&lt;p&gt;&lt;a href=&quot;http://nick.typepad.com/blog/2012/05/farty-shoes.html&quot;&gt;How to deal with them&lt;/a&gt;.&lt;/p&gt;</description>
      <pubDate>Sat, 19 May 2012 11:07:10 -0700</pubDate>
      <guid>http://inessential.com/2012/05/19/bradbury_on_shoe_farts</guid>
      <dc:date>2012-05-19T11:07:10-07:00</dc:date>
    </item>
    <item>
      <title>Twitter Tracking You</title>
      <link>http://inessential.com/2012/05/17/twitter_tracking_you</link>
      <description>&lt;p&gt;Dustin Curtis writes about how &lt;a href=&quot;http://dcurt.is/twitter-is-tracking-you-on-the-web&quot;&gt;Twitter is tracking you on the web&lt;/a&gt;. (Via &lt;a href=&quot;http://daringfireball.net/linked/2012/05/17/twitter-tracking&quot;&gt;Daring Fireball&lt;/a&gt;.)&lt;/p&gt;

&lt;p&gt;This shit makes me terrifically angry. I recently quit Facebook — deleted my account. I don’t want to quit Twitter too, but it’s on my mind now.&lt;/p&gt;</description>
      <pubDate>Thu, 17 May 2012 16:46:09 -0700</pubDate>
      <guid>http://inessential.com/2012/05/17/twitter_tracking_you</guid>
      <dc:date>2012-05-17T16:46:09-07:00</dc:date>
    </item>
    <item>
      <title>Browsers and Apps</title>
      <link>http://inessential.com/2012/05/17/browsers_and_apps_</link>
      <description>&lt;p&gt;&lt;a href=&quot;http://www.tbray.org/ongoing/When/201x/2012/05/02/Web-Futurez&quot;&gt;Tim Bray&lt;/a&gt;:&lt;/p&gt;

&lt;blockquote&gt;&lt;p&gt;It seems very likely to me that there’s something simple and beautiful lurking inside the browser platform that will hit the greatest 80/20 point in software history. But I’ve been thinking that for a decade or more, now.&lt;/p&gt;&lt;/blockquote&gt;

&lt;p&gt;Because I’m a Cocoa developer you might (might) assume I’m a partisan in a browser vs. apps war. But I’m not, and I think it’s an imaginary war. (I spent a couple months working on websites around the beginning of this year. And enjoyed it.)&lt;/p&gt;

&lt;p&gt;I do think that Tim’s right when he says it’s complicated and there are reasons to use and not-use both.&lt;/p&gt;

&lt;p&gt;It also seems as if partisans tend to assume that the other technology is standing still. It’s not.&lt;/p&gt;</description>
      <pubDate>Thu, 17 May 2012 16:08:25 -0700</pubDate>
      <guid>http://inessential.com/2012/05/17/browsers_and_apps_</guid>
      <dc:date>2012-05-17T16:08:25-07:00</dc:date>
    </item>
    <item>
      <title>The Loop on Blogging</title>
      <link>http://www.loopinsight.com/2012/05/17/blogging-is-not-a-thing-its-an-attitude/?utm_source=loopinsight.com&amp;utm_medium=referral&amp;utm_campaign=Feed%3A+loopinsight%2FKqJb+%28The+Loop%29</link>
      <description>&lt;p&gt;&lt;a href=&quot;http://www.loopinsight.com/2012/05/17/blogging-is-not-a-thing-its-an-attitude/?utm_source=loopinsight.com&amp;utm_medium=referral&amp;utm_campaign=Feed%3A+loopinsight%2FKqJb+%28The+Loop%29&quot;&gt;Blogging is not a thing, it’s an attitude&lt;/a&gt;:&lt;/p&gt;

&lt;blockquote&gt;&lt;p&gt;After almost 20 years of writing news stories and blogs about Apple, it’s become very clear to me that large media companies do not get blogging.&lt;/p&gt;&lt;/blockquote&gt;</description>
      <pubDate>Thu, 17 May 2012 10:29:06 -0700</pubDate>
      <guid>http://inessential.com/2012/05/17/the_loop_on_blogging</guid>
      <dc:date>2012-05-17T10:29:06-07:00</dc:date>
    </item>
    <item>
      <title>iCloud and Core Data</title>
      <link>http://inessential.com/2012/05/17/icloud_and_core_data</link>
      <description>&lt;p&gt;Drew McCormack pops the hood to see how &lt;a href=&quot;http://mentalfaculty.tumblr.com/post/23231176783/under-the-sheets-with-icloud-and-core-data-how-it&quot;&gt;iCloud and Core Data syncing works&lt;/a&gt;.&lt;/p&gt;</description>
      <pubDate>Thu, 17 May 2012 10:00:45 -0700</pubDate>
      <guid>http://inessential.com/2012/05/17/icloud_and_core_data</guid>
      <dc:date>2012-05-17T10:00:45-07:00</dc:date>
    </item>
    <item>
      <title>Twitter’s New Weekly Email Digest Thing</title>
      <link>http://inessential.com/2012/05/17/twitters_new_weekly_email_digest_thin</link>
      <description>&lt;p&gt;I opted out. &lt;a href=&quot;http://www.techhive.com/article/2000093/opt-out-of-twitters-new-email-digest.html&quot;&gt;Here’s how&lt;/a&gt;.&lt;/p&gt;</description>
      <pubDate>Thu, 17 May 2012 09:53:56 -0700</pubDate>
      <guid>http://inessential.com/2012/05/17/twitters_new_weekly_email_digest_thin</guid>
      <dc:date>2012-05-17T09:53:56-07:00</dc:date>
    </item>
    <item>
      <title>New FeedDemon Release</title>
      <link>http://inessential.com/2012/05/16/new_feeddemon_release</link>
      <description>&lt;p&gt;For Windows users: Nick Bradbury just released &lt;a href=&quot;http://nick.typepad.com/blog/2012/05/ann-feeddemon-41.html&quot;&gt;FeedDemon 4.1&lt;/a&gt;.&lt;/p&gt;</description>
      <pubDate>Wed, 16 May 2012 17:26:59 -0700</pubDate>
      <guid>http://inessential.com/2012/05/16/new_feeddemon_release</guid>
      <dc:date>2012-05-16T17:26:59-07:00</dc:date>
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