inessential by Brent Simmons

Josh on All the Trouble Designers are Now In

Josh Clark, 3.1 Million Pixels Are Heavy:

For utterly understandable business and workflow reasons, a vast number of publishers have adopted platforms like Woodwing and Adobe’s Digital Publishing Suite. Trouble is, these tools publish images of pages, not actual text-and-image layouts. They’re giant bitmaps.

And now those bitmaps need to be four times bigger. Or they could find a leaner, smarter way to publish.