Developers

My co-worker Dave Wiskus writes, in Macworld: WWDC 2014: The developers take the stage:

As interesting as any piece of technology announced on Monday, Apple is subtly but intently acknowledging a simple truth: this stuff is pop culture now. We were shown the future of Mac OS X, the future of iOS, and the future of apps. Brace yourselves, developers: the real consumer product being showcased at WWDC 2014 was us.