The Clutter Didn’t Kill the Love

Running a search at Google was starting to feel like walking through a minefield. I’ve trained myself to be careful where I click, because I might step on a +1 explosive or get blown to bits by surprise double-chevrons.

But I still used Google search, because I trusted the search. Now I don’t.

Losing trust of its users may be the worst thing a search engine can do.

I’m trying Bing, which I never thought I’d do. It’s easy to switch: the search bar in Safari has a little menu where you can choose your search engine. You can switch back if you don’t like it.

I don’t trust Bing yet, but I don’t have a reason to distrust it, either.

12 Jan 2012

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